Sleep needs a new hero
The sleep crisis keeps getting worse.
There has been little innovation in sleep aids.
And consumers are more educated than ever.
If only there was an ingredient that worked as well as melatonin, promoting quality sleep without hormonal disruption or impaired cognition…
The sleep crisis continues to grow
Americans now average just 6.5 hours a night, a record low, and 58% say they don't get the rest they need. Melatonin use has more than quintupled, even as serious doubts about its safety keep mounting.
And it is no longer just the older generation's problem. Younger consumers now rank sleep alongside nutrition and fitness as a pillar of health, yet they too are failing to get enough quality sleep.
The result is a large and growing market of people who want better sleep but don't want the hormonal disruption and other risks of melatonin. All they are missing is a product with an ingredient they can rely on.
A record low average nightly sleep in Americans.
Of Americans say they don't get the rest they need.
Projected sleep aid market growth between 2026-2036, from $85 billion today to $136 billion.
Why TruCBN™ is the next generation sleep ingredient
TruCBN™ is the ingredient you have been looking for. It's a new kind of sleep aid that improves sleep quality and preserves healthy sleep architecture, protecting REM sleep instead of suppressing it.
TruCBN™ is non-hormonal and non-intoxicating. And it's the first cannabinoid clinically validated to improve sleep quality, performing as well as melatonin in a large-scale RCT.
TruCBN™ is how your brand turns a crowded, undifferentiated category into your advantage.
The most studied CBN for sleep
TruCBN™ is supported by more human sleep data than any other CBN. Its 1,020-person randomized, double-blind, placebo-controlled trial was published in the peer-reviewed journal Pharmaceuticals, and a separate real-world study followed 164 people using it at home.
Backed by a comprehensive GLP safety package, TruCBN™ has a self-affirmed GRAS determination, with an FDA NDI notification in progress.
melatonin
Every dose matched a standard 4mg melatonin dose on sleep quality.
Significantly better sleep quality than placebo, on a validated scale.
People slept 38 minutes longer on the nights they took TruCBN™.
70% woke up refreshed on TruCBN™ nights, versus 20% on nights without it.
Claims you can put on the label
TruCBN™ comes with label-ready sleep claims, each one backed by the published clinical trial. Few sleep ingredients can back their claims with clinical evidence like this.
Claim language reviewed by Holland & Knight, so your team can move from evaluation to launch without guesswork.
From sample to shelf in three steps.
Request your free sample kit
It includes 25g of raw TruCBN™ isolate for R&D, a formulation guide, and 50mg softgels so you can experience the results for yourself.
Formulate your innovative new TruCBN™ sleep products
TruCBN™ is highly stable through the manufacturing process and works great in softgels, gummies, tinctures, and capsules.
Launch to market
Own the next generation of sleep
With TruCBN™, you're not starting from scratch. Consumers have already bought into the benefits of CBN. It reached roughly $1 billion in sales last year and is growing 17% year over year.
The catch is that nearly all of that revenue sits in limited-access dispensary channels where the majority of consumers never shop. TruCBN™ opens the door to the much larger dietary supplement market.
Become the hero sleep has been waiting for and redefine what healthy sleep aids can do.
Get started with your free sample kit today!